Post Graduate Diploma in Strategic Sales & Marketing Leadership [PGDSSML]-Self Paced

The Post Graduate Diploma in Strategic Sales & Marketing Leadership (PGDSSML) is a specialized program designed to provide participants with the strategic skills and practical expertise needed to lead sales and marketing functions effectively in a dynamic business environment. The course covers the entire sales and marketing spectrum, from customer and territory management to strategic brand positioning and digital marketing.
Participants will gain insights into sales force management, customer behavior analysis, market segmentation, pricing strategies, and global marketing challenges. The program emphasizes the use of data-driven decision-making, digital marketing strategies, and brand management to enhance customer value and business performance.

By the end of this program, participants will be able to:
- Develop and implement effective sales management strategies.
- Analyze market trends and customer behavior to create targeted sales campaigns.
- Manage sales territories and key accounts strategically.
- Implement customer-centric sales and marketing approaches.
- Design and execute brand positioning and management strategies.
- Develop and execute digital marketing strategies aligned with business goals.
- Optimize pricing and distribution channels to maximize customer value.
- Leverage competitive analysis for market positioning.
- Apply international marketing techniques to expand market reach.
- Drive business growth through strategic sales and marketing leadership.

Pre-Course Assignment

M-1: Introduction to Sales Management

M-2: Staffing & Training the Sales Force

M-3: Organization of The Sales Force

M-4: Changing World of Sales Management

M-5: Territory Management & Retail Sales Essentials

M-6: Key Account Management

M-7: Corporate Sales essentials

M-8: Show Room Sales Management

M-9: Life Cycle of a Sales Person

M-10: Sales Competencies for 21st Century Selling

M-11: Competencies for Marketing & Sales Profession

M-12: Emotional Intelligence for Sales Success

M-13: Customer Analysis % Sales Planning

M-14: Sales Analytics & Reporting

M-15: Sales Call Management

M-16: Monitoring & Analytics in Sales & Marketing

M-17: Introduction to Marketing

M-18: Marketing Management Orientation

M-19: Analyzing the Marketing Environment

M-20: Managing Marketing Information to Gain Customer Insights

M-21: Introduction to International Marketing Management

M-22: Marketing Management of International Business

M-23: Nature of International Marketing

M-24: The Scope and Challenge of International Marketing

M-25: Products, Services and Brands Building Customer Value

M-26: New Product Development and Product Life-cycle Strategies

M-27: Pricing Understanding and Capturing Customer Value

M-28: Marketing Channels Delivering Customer Value

M-29: Fundamental Trends Shaping Market

M-30: New Frameworks for Marketing in The Digital Economy

M-31: Tactical Marketing Applications in The Digital Economy

M-32: Digital Business Strategy

M-33: Consumer Markets and Consumer Buyer Behavior

M-34: Customer-Driven Marketing Strategy Creating Value for Target Customers

M-35: Competitor Analysis

M-36: Targeting & Market Segmentation

M-37: Brands & Brand Management

M-38: Marketing and Brand Management

M-39: Product and Brand Management

M-40: Brand Positioning

M-41: Strategic Brand Management

M-42: Marketing Strategy Development

M-43: Global Marketing Brand Management

M-44: Brand Audit

M-45: Introduction to Digital Business and E-Commerce

M-46: Marketplace Analysis for E-Commerce

M-47: Managing Digital Business Infrastructure

M-48: E-Environment

48 Practical Focus Module
Post Completion:
- Electronic Certificate
- Digital Badge via Credly.com
- Printed Certificate available

Sales Management

Ability to create and manage sales strategies and teams.

Customer Analysis

Proficiency in understanding and responding to customer needs.

Market Strategy Development

Skill in creating market-focused business strategies.

Digital Marketing Expertise

Ability to apply digital tools and techniques to drive growth.

Brand Management

Competency in creating, positioning, and managing brands.

Data-Driven Decision Making

Ability to use sales and market data to make informed decisions.

International Marketing

Skill in expanding market presence and managing global challenges.

Leadership and Team Management

Ability to lead and motivate sales and marketing teams.

Upon successful completion of the program, participants will be able to:

Create and manage a high-performing sales team.
Develop customer-driven marketing strategies.
Analyze and respond to market trends and competitive dynamics.
Improve sales call management and customer relationship building.
Develop innovative pricing and promotional strategies.
Build and position a strong brand in a competitive marketplace.
Use data-driven insights to improve sales and marketing performance.
Design and implement global marketing strategies.
Manage e-commerce and digital business infrastructure effectively.
Lead sales and marketing teams to achieve business objectives.

Features:

Features:
Duration: 9 Months
Units: 12 Units
Modules: 48 Modules
Short Video Materials: Yes
Mode of Learning: Online (Self-Paced)

Exam Method:
Number of Exams: 12 (Each unit has One Exam)

Number of Questions: 20 MCQ Questions + 2 Written Questions (Each Exam)
- MCQ Question Mark: 2 * 20=40
- Written Question Mark: 30 * 2= 60
Exam Duration: 60 Minutes
Total Marks: 100 (Each Exam)
Pass Mark: 50%

Assignment:
Total Assignments: 02

1 Pre-Course Assignment (Learning Purpose)
1 Capstone Projects
- Assignment Marks: 300
- Pass Mark: 50%

Name: Kwame Nkrumah
Designation: Sales Manager
Country: Ghana
"This course has improved my ability to lead sales teams and create customer-focused strategies. My sales performance has increased significantly."

Name: Fatima Ahmed
Designation: Marketing Executive
Country: Nigeria
"The insights into global marketing and digital business have given me a competitive edge in my industry."

Name: John Moyo
Designation: Brand Manager
Country: South Africa
"The brand management and product positioning modules have helped me build a stronger market presence for our products."

Name: Aisha Okwiri
Designation: Territory Manager
Country: Kenya
"The course has provided me with the tools to analyze market trends and improve customer targeting. My territory performance has increased significantly."

Name: Samuel Owusu
Designation: Digital Marketing Manager
Country: Ghana
"The digital marketing strategies and frameworks have allowed me to grow our online presence and improve customer engagement."

Post Graduate Diploma in Strategic Sales & Marketing Leadership [PGDSSML]-Self Paced