Professional Diploma in Sales & Marketing Management [PDSMM]-Self Paced

By the end of the program, participants will be able to:

• Understand the fundamentals of sales and marketing management.
• Develop and implement effective sales strategies to drive business performance.
• Improve customer targeting, segmentation, and relationship management.
• Analyze market data to identify sales opportunities and customer needs.
• Develop and manage product life cycles and pricing strategies.
• Utilize sales and marketing analytics to measure performance and refine strategies.
• Implement effective international marketing and business expansion strategies.
• Build strong sales teams and enhance their competencies.
• Leverage digital marketing techniques to improve market positioning.
• Develop a customer-centric approach to increase customer satisfaction and loyalty.

Units & Modules:

 U-1: Introduction to Sales Management
M-1: Introduction to Sales Management
M-2: Staffing & Training the Sales Force
M-3: Organization of The Sales Force
M-4: Changing World of Sales Management

U-2: Territory & Customer Management
M-5: Territory Management & Retail Sales Essentials
M-6: Key Account Management
M-7: Corporate Sales essentials
M-8: Show Room Sales Management

U-3: Responsibility & Competencies for Sales & Marketing Professional
M-9: Life Cycle of a Sales Person
M-10: Sales Competencies for 21st Century Selling
M-11: Competencies for Marketing & Sales Profession
M-12: Emotional Intelligence for Sales Success

U-4: Sales Call Management & Sales Analytics
M-13: Customer Analysis % Sales Planning
M-14: Sales Analytics & Reporting
M-15: Sales Call Management
M-16: Monitoring & Analytics in Sales & Marketing

U-5: Introduction to Marketing Management
M-17: Introduction to Marketing
M-18: Marketing Management Orientation
M-19: Analyzing the Marketing Environment
M-20: Managing Marketing Information to Gain Customer Insights

U-6: International Marketing Management
M-21: Introduction to International Marketing Management
M-22: Marketing Management of International Business
M-23: Nature of International Marketing
M-24: The Scope and Challenge of International Marketing

U-7: Product, Service & Marketing Channel Development
M-25: Products, Services and Brands Building Customer Value
M-26: New Product Development and Product Life-cycle Strategies
M-27: Pricing Understanding and Capturing Customer Value
M-28: Marketing Channels Delivering Customer Value

U-8: Digital Marketing
M-29: Fundamental Trends Shaping Market
M-30: New Frameworks for Marketing in The Digital Economy
M-31: Tactical Marketing Applications in The Digital Economy
M-32: Digital Business Strategy

Upon successful completion of the program, participants will be able to:

• Develop and execute strategic sales and marketing plans.
• Analyze customer data and market trends to refine sales strategies.
• Establish effective key account and territory management systems.
• Improve sales team performance through training and motivation.
• Design and implement product, pricing, and channel strategies.
• Manage international marketing operations and global market expansion.
• Use digital marketing tools and techniques to enhance brand visibility.
• Develop customer-focused approaches to improve customer satisfaction and retention.
• Monitor and evaluate sales and marketing performance using analytical tools.
• Adapt to changing market conditions and emerging business trends.

This program is Validated and Quality Assured by ProfQual - UK. [www.profqual.org.uk]

Features:
Duration: 6 Months
Modules: 32
Short Video Materials: Yes
Mode of Learning: Self-Paced

Exam Method:
Number of Exams: 08 (Each unit has One Exam)

• Number of Questions: 20 MCQ Questions + 2 Written Questions (Each Exam)
• MCQ Question Mark: 2 * 20=40
• Written Question Mark: 30 * 2= 60
• Exam Duration: 60 Minutes
• Total Marks: 100 (Each Exam)
• Pass Mark: 50%

Assignment: 

• Total Assignments: 
• 1 Pre-Course Assignment (Learning Purpose)
• 1 Capstone Projects
  • Each Assignment Marks: 300
  • Pass Mark: 50%

Name: Kwame Nkrumah
Designation: Sales Manager
Country: Ghana
"This course helped me build a stronger sales team and increase customer retention by 20%."

Name: Aisha Mohamed
Designation: Marketing Consultant
Country: Kenya
"The digital marketing module was insightful, and I successfully implemented new online campaigns that improved brand visibility."

Name: John Moyo
Designation: Territory Manager
Country: South Africa
"The territory and customer management strategies helped me increase sales coverage and customer engagement."

Name: Fatima Ahmed
Designation: Business Development Manager
Country: Nigeria
"The course improved my ability to analyze market trends and adjust pricing and product strategies accordingly."

Name: Samuel Owusu
Designation: Sales Director
Country: Ghana
"The sales analytics and reporting tools provided actionable insights that enhanced sales team productivity."

• 32 Practical Focus Module
• 2 Reference Book
• Post Completion:
  • Electronic Certificate
  • Digital Badge via Credly.com
  • Printed Certificate available

• Sales Strategy Development
  • Ability to develop and implement sales strategies to drive business performance.
• Market Analysis and Customer Insight
  • Ability to analyze market trends and customer behavior to enhance targeting.
• Customer Relationship Management
  • Building and maintaining strong customer relationships to improve retention.
• Sales Leadership
  • Leading and motivating sales teams to meet and exceed sales targets.
• Product and Pricing Strategy
  • Designing product life cycles and pricing strategies aligned with market demands.
• Digital Marketing
  • Utilizing digital platforms and tools to expand market reach and improve brand visibility.
• International Marketing
  • Developing and executing global market entry and expansion strategies.
• Sales Analytics and Performance Measurement
  • Using data-driven insights to optimize sales and marketing performance.