Professional Diploma in Marketing & Brand Management [PDMBM]-Self Paced

The Professional Diploma in Marketing & Brand Management (PDMBM) is a comprehensive program designed to equip participants with the essential skills and strategies required to succeed in the dynamic fields of marketing and brand management. This course covers a wide range of critical topics, including consumer behavior, competitor analysis, brand positioning, digital marketing, strategic brand management, and international marketing.
Participants will gain valuable insights into how to create value for customers, build brand equity, and drive business growth through innovative marketing strategies. The program also focuses on digital marketing and e-commerce to help participants adapt to the rapidly evolving global market.

By the end of the program, participants will be able to:
- Develop a deep understanding of marketing principles and their application in business strategy.
- Analyze consumer behavior and design customer-driven marketing strategies.
- Build and manage strong brands to create a competitive advantage.
- Conduct market research and analyze the competitive landscape.
- Develop and implement global marketing strategies to expand business reach.
- Create and manage effective digital marketing campaigns.
- Implement strategies for pricing, product development, and distribution.
- Optimize customer experience through brand management and communication.
- Develop marketing strategies for both traditional and digital markets.
- Align marketing goals with overall business strategy for maximum impact.

M-1: Introduction to Marketing

M-2: Marketing Management Orientation

M-3: Analyzing the Marketing Environment

M-4: Managing Marketing Information to Gain Customer Insights

M-5: Consumer Markets and Consumer Buyer Behavior

M-6: Customer -Driven Marketing Strategy Creating Value for Target Customers

M-7: Competitor Analysis

M-8: Targeting & Market Segmentation

M-9: Brands & Brand Management

M-10: Marketing and Brand Management

M-11: Product and Brand Management

M-12: Brand Positioning

M-13: Strategic Brand Management

M-14: Marketing Strategy Development

M-15: Global Marketing Brand Management

M-16: Brand Audit

M-17: Introduction to International Marketing Management

M-18: Marketing Management of International Business

M-19: Nature of International Marketing

M-20: The Scope and Challenge of International Marketing

M-21: Products, Services and Brands Building Customer Value

M-22: New Product Development and Product Life-cycle Strategies

M-23: Pricing Understanding and Capturing Customer Value

M-24: Marketing Channels Delivering Customer Value

M-25: Fundamental Trends Shaping Market

M-26: New Frameworks for Marketing in The Digital Economy

M-27: Tactical Marketing Applications in The Digital Economy

M-28: Digital Business Strategy

M-29: Introduction to Digital Business and E-Commerce

M-30: Marketplace Analysis for E-Commerce

M-31: Managing Digital Business Infrastructure

M-32: E-Environment

Pre-Course Assignment

32 Practical Focus Module
2 Reference Book
Post Completion:
- Electronic Certificate
- Digital Badge via Credly.com
- Printed Certificate Available
- Printed Transcript Available

- Strategic Marketing Management
  - Developing and executing effective marketing strategies.
- Brand Management
  - Building, positioning, and managing brands.
- Consumer and Competitor Analysis
  - Understanding market trends and customer behavior.
- Digital Marketing
  - Leveraging digital platforms to reach and engage customers.
- Product and Pricing Strategies
  - Creating value through innovative products and pricing.
- International Marketing
  - Developing strategies for global market expansion.
- Market Research and Data Analysis
  - Using insights to make informed decisions.
- Customer Experience and Loyalty
  - Enhancing customer satisfaction and brand equity.

Upon completion of this program, participants will be able to:

Develop and implement effective marketing plans and brand strategies.
Conduct detailed competitor and consumer analysis.
Manage brand equity and enhance customer value.
Design innovative marketing solutions using modern digital tools.
Apply strategic frameworks to improve market positioning.
Develop integrated marketing campaigns for international markets.
Leverage customer data and market insights for business decisions.
Understand the relationship between marketing strategy and business growth.
Manage brand reputation and customer loyalty.
Execute e-commerce and digital business strategies effectively.

Features:

Features:
Duration: 6 Months
Modules: 32
Short Video Materials: Yes
Mode of Learning: Self-Paced

Assignment:

Total Assignments:
1 Pre-Course Assignment (Learning Purpose)
1 Capstone Projects
- Total Marks: 300
- Pass Mark: 50%

Name: Samuel Owusu
Designation: Marketing Manager
Country: Ghana
"This course helped me refine my marketing strategies and build a strong customer base."

Name: Fatima Ahmed
Designation: Brand Strategist
Country: Nigeria
"The modules on brand positioning and global marketing were very insightful and applicable."

Name: James Banda
Designation: Sales and Marketing Executive
Country: Kenya
"I learned how to align our marketing goals with business strategy, and the results were immediate."

Name: Aisha Mohamed
Designation: Digital Marketing Manager
Country: Tanzania
"The digital marketing module was extremely helpful in creating targeted campaigns."

Name: David Omondi
Designation: Market Research Analyst
Country: South Africa
"The competitor and consumer analysis strategies have transformed how we approach market research."

Exam Guideline

Exam Method:
Number of Exams: 08 (Each unit has One Exam)

Number of Questions: 20 MCQ Questions + 2 Written Questions (Each Exam)
MCQ Question Mark: 2 * 20=40
Written Question Mark: 30 * 2= 60
Exam Duration: 60 Minutes
Total Marks: 100 (Each Exam)
Pass Mark: 50%

Our Offices

UK Registered Office

Uk Registered Office

Office 2677A, 182-184 High Street North, East Ham, London E6 2JA. UK

+02034320868

info@worldacademy.uk

UK Operational Office

Unit# 13, 1st Floor, Heron House, 2 Heigham Road, London,E6 2JG, UK

info@worldacademy.uk

Bangladesh Contact Office

5/12, Lalmatia, Dhaka (Office Time: Every Day 10am-6pm BD time)

bangladesh@worldacademyuk.com

Malaysia Contact Office

B-3A-02, Sky Park One City Jalan USJ 25/1B 47650 Subang Jaya Selangor. Malaysia

malaysia@worldacademy.uk

Ghana (Accra) Contact Office

3 Feehi Road, Hydroform Estates, Spintex, Accra, Ghana

accra.ghana@worldacademyuk.com

Ghana (Eastern Region) Contact Office

House# AR 295, Abease, Sakora Park, Kade, Ghana

east.ghana@worldacademyuk.com

Tanzania Contact Office

9th Floor PSSSF Commercial Complex Sam Nujoma Rd, Dar es Salaam, TZ

tanzania@worldacademyuk.com

Uganda Contact Office

Tech Buzz Hub, Plot 668, Kayondo Road, P.O. Box 18, Ntinda, Kampala, Uganda

uganda@worldacademyuk.com

Nigeria Contact Office

Plot 16, Lateef Jakande Agidingbi, Ikeja,Lagos,Nigeria

nigeria@worldacademyuk.com

Kenya Contact office

First floor 560 next to Thirime house Kisauni Road, Behind Nairobi West hospital, Kenya

kenya@worldacademyuk.com

Philippines Contact office

10F IBP (Integrated Bar of the Philippines) Tower, Jade Road, Ortigas Center,Pasig City, Philippines

philippines@worldacademyuk.com

Professional Diploma in Marketing & Brand Management [PDMBM]-Self Paced